Take a lesson from the Kraft marketing handbook, add you own twist and see what happens.
Kraft ran a Twitter promotion in which the company identified pairs of people tweeting about Kraft Macaroni and Cheese and then contacted them, awarding prizes to the first to respond.
This simple campaign garnered 1.5 MILLION tweets, yet it only cost the company awards of t-shirts and boxes of Mack and Cheese.
This idea can easily be adapted to your own business. Simply offer free downloads to the winners, or a website review, or a free consultantion.
Another idea for using tweets in your marketing … why not put the best tweets about your products on the home page of your website and make the tweeters “famous” for a day?
You could even incorporate your favorite tweets right into your sales materials, videos and books.
Lots of people want to see their name in print, and it will cost you next to nothing to create your own viral tweeting campaigns.