A magnet has the power to both attract and repel, and your content is no different.
Also, the power of a magnet is greatly reduced if it is pointing away from what it is trying to attract, and, again, the same principle applies to your content.
You want to make sure that it’s certain to attract customers and buyers, and it isn’t going to repel.
It’s all too easy to create content that actually turns your customers away and repels them from your webpages, your Facebook posts, your email messages, your blog posts, and your videos.
So make sure that everything you write is interesting and attractive to your potential audience
Always try to only create content that truly matters to them … that really gives them value … because that’s what ultimately will draw them into your web … into your sales funnels.
Always try to create some sort of compelling hook … something that is really good … something that grabs the visitor by the throat and practically forces them to give you their undivided attention.
It actually helps if you can imagine yourself as the customer.
Try and put yourself inside their head, and ask yourself all the questions that your prospects and customers are going to be asking themselves.
The main question the prospect will be asking themselves is “What’s in it for me?”
You have to be absolutely certain that you address this question correctly, because it’s very easy to go wrong at this stage and many marketers do exactly that. They focus on features instead of benefits, and that’s not the way to engage with your audience.
Facts don’t necessarily matter.
There’s something that’s even more important than facts, but I’ll tell you about that in another post.